2 April 2026 ยท James Pell
A spike in abandoned baskets is rarely a single broken button. Merchandisers need to know whether the listing promised a size, a delivery date, or a fabric that the checkout then contradicted.
Checkout drop-off emails tend to arrive on a Friday afternoon with a single percentage circled. Merchandisers cannot act on a circle. They can act on a contradiction: the listing promised next-day dispatch on a line that the checkout then marked as five days; the listing showed a size 16 that the size selector at payment no longer offered; the listing said returns were free and the checkout added a returns fee for furniture.
Our conversion packs therefore split drop-off after add-to-basket from drop-off after delivery choice. The first often belongs to stock and size curves. The second often belongs to copy that merchandising wrote in good faith and operations later overrode.
A useful week is one where the pack names three listings, the date a promise changed, and whether visits also fell. If visits fell, photography or grid order may be the story. If visits held and baskets died, read the checkout lines before commissioning new pictures.