Engagements
System Craftbase takes on merchandising and conversion reporting as commissioned writing. Choose the engagement that matches the meeting you already have in the diary.
A four-week reading of one category: assortment, grid order, listing copy, and how those choices sit against actual conversion.
E-commerce merchandisers, buying leads, and trading managers in UK fashion, home, and general merchandise shops who already have an online catalogue and want a second pair of eyes on one category.
From £4,800 per category
A fortnightly written pack that traces listing visits through to order, with notes on drop-off that merchandisers can act on.
Teams that already meet weekly and need conversion notes prepared before the trading huddle.
From £1,650 per month
A walkthrough of product pages and category grids: photography order, size and colour presentation, and the claims that sit beside the add-to-basket control.
Brands refreshing photography or rewriting listing copy who want conversion notes tied to what shoppers actually see.
From £2,200
A written briefing before range freeze: colourways, size curves, and promotional windows against last season’s sell-through.
Buying teams locking a spring/summer or autumn/winter range who want last season’s conversion attached to the proposed buy.
From £3,100 per season
A one-page agenda plus charts for the Monday trading meeting: movers, markdowns, and listings that lost conversion last week.
Independent and mid-size shops that run a standing trading meeting and want the numbers prepared, not presented as a product screen.
From £980 per week